Record Details

Title:
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Author(s):
Osterwalder, Alexander, author.
Pigneur, Yves, author.
Clark, Tim, 1956- editor,, contributor.
Smith, Alan, book designer.
Variant title:
Handbook for visionaries, game changers, and challengers
Imprint:
Hoboken, New Jersey : Wiley, [2010]
©2010
Description:
278 pages : illustrations (some color) ; 19 x 24 cm
ISBN:
9780470876411
0470876417
Other Standard Identifiers:
9780470876411
Subject(s):
Bibliography, etc. note:
Includes bibliographical references (page 276).
Formatted contents note
1: Canvas
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.
Call number:
HD30.28 .O778 2010
Course Lists:
Record appears in:


Holdings
Options Library Call no Location Description Item type Status Due date
Olin College Library HD30.28 .O778 2010 Library Shelves - BOOK on shelf -
Olin College Library HD30.28 .O778 2010 c.4 Library Shelves - BOOK on shelf -
Olin College Library HD30.28 .O778 2010 c.5 Library Shelves - BOOK on shelf -
Olin College Library HD30.28 .O778 2010 c.3 Library Shelves - BOOK on shelf -
Olin College Library HD30.28 .O778 2010 c.2 Library Shelves - BOOK on shelf -


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 Record created 2016-09-06, last modified 2019-05-21


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