Record Details

Title:
Value proposition design : how to create products and services customers want : get started with ... / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
Author(s):
Uniform title:
Strategyzer series.
Imprint:
Hoboken : John Wiley & Sons, [2014]
Description:
xxv, 290 pages : color illustrations ; 19 x 24 cm.
ISBN:
9781118968055
1118968050
Subject(s):
Series:
Strategyzer series
Note:
Includes index.
Formatted contents note
Canvas. Customer profile ; Value map ; Fit
Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations
Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together
Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
Call number:
HF5415.5 .O87 2014
Course Lists:
AHSE 1515 by Neely, Lawrence (Spring 2017)
AHSE 1515-01 by Neely, Lawrence (Spring 2018)
AHSE 1515-01 by Pratt, Joanne (Spring 2019)
Record appears in:


Holdings
Options Library Call no Location Description Item type Status Due date
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Library Shelves - BOOK Missing -
Olin College Library HF5415.5 .O87 2014 Library Shelves - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -
Olin College Library HF5415.5 .O87 2014 Reserve Shelf - BOOK on shelf -


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 Record created 2017-02-07, last modified 2019-01-24


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