We've long suspected that we live in a small world, where everything is connected to everything else. Indeed, networks are pervasive--from the human brain to the Internet to the economy to our group of friends. These linkages, it turns out, aren't random. All networks, to the great surprise of scientists, have an underlying order and follow simple laws. Understanding the structure and behavior of these networks will help us do some amazing things, from designing the optimal organization of a firm to stopping a disease outbreak before it spreads catastrophically. In Linked, Barabási, a physicist whose work has revolutionized the study of networks, traces the development of this rapidly unfolding science and introduces us to the scientists carrying out this pioneering work. These "new cartographers" are mapping networks in a wide range of scientific disciplines, proving that social networks, corporations, and cells are more similar than they are different, and providing important new insights into the interconnected world around us. This knowledge, says Barabási, can shed light on the robustness of the Internet, the spread of fads and viruses, even the future of democracy.
Bibliography, etc. Note
Includes bibliographical references (p. 231-265) and index.
Formatted Contents Note
The first link : introduction The second link : the random universe The third link : six degrees of separation The fourth link : small worlds The fifth link : hubs and connectors The sixth link : the 80/20 rule The seventh link : rich get richer The eighth link : Einstein's legacy The ninth link : Achilles' heel The tenth link : viruses and fads The eleventh link : the awakening internet The twelfth link : the fragmented web The thirteenth link : the map of life The fourteenth link : network economy The last link : web without a spider.